4 Ways To Improve Your Website For More Sales
BY: JACQUELINE CAO ON MONDAY, APRIL 03, 2017
Sales are the lifeline of most businesses and you probably have a website up with the goal of capturing leads or moving product. A low amount of sales can be influenced by numerous factors including a slow website, lack of geo-targeting and ineffective marketing. Here are a few tips to help you maximize revenue.
Optimize For Speed
Your website speed will affect the bounce rate significantly. If your surfers won't stick around for your website to load they definitely aren't going to be buying anything. A recent study at Umas Amherst shows that surfers are willing to wait just 2 seconds for a page to load before closing their browser.
Make sure that you're using a reliable host with solid up times and speed. You can also make your site load faster by compressing large images and utilizing cache and minifying plug-ins if you're on Wordpress. Implementing AMP, also known as Accelerated Mobile Pages can also result in faster loading times since select pages will be hosted directly on Google's servers.
Create A Multilingual Site
Close more sales by appealing to a global audience. You're leaving money behind if you're only optimizing your site for native visitors. If your site runs on Wordpress you can install the Polylang plug-in in order to create a multilingual site. Make sure that your Paypal and credit card processors are set up for international payments.
Find out which countries the majority of your traffic is coming from via Google Analytics and modify your site and payment processors to accommodate them. For example, Baunat Diamond Jewelers is based out of Belgium yet their website allows surfers to translate it to French, Dutch, Spanish and Japanese. Prices of their most viewed diamond jewelry are automatically displayed in the visitor's currency. Geo-targetting your traffic will result in more sales because you'll have a wider audience reach.
Improve Your CTA's
First you'll want to make sure that your site has a prominent “call to action”. This can mean asking the surfer to add an item to their cart, join a newsletter or sign up for a trial service. According to Small Business Trends 70% of B2B sites don't have a call to action so if you have one you're already ahead of the game.
Once you have this key component in place, you'll want to make sure that it's optimized for conversions. The text of your CTA should be related to your goals. For example, if your purpose is to collect leads and you're offering an e-book your CTA can say something like “Download Now”. Small changes to your Call To Action's such as changing the font size, font color and placement can make a big difference conversion wise. The text and images surrounding the CTA can also influence the surfer to click the button. Keep it concise as studies have shown the most effective CTA's to be under 150 characters.
Getting direct feedback from your customers will give invaluable insight when it comes to improving your customers experience. Solicit feedback by sending an e-mail or following up with a phone call. Understanding the “why” is equally important if a customer is requesting a feature change. Focus on making changes that will make the greatest impact for the majority of your customers and your business.
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