Is Your Website Helping or Hurting Your Business?
BY: VESELINA DZHINGAROVA ON TUESDAY, JANUARY 10, 2017
Nowadays, most business, both big and small have a website. This is because the internet world has exploded over the last decade and now offers businesses and companies a way to easily and quickly reach more and more customers. This is turn gives each business a better chance for success. However, not all websites have served as positives for a business. This is because not everyone has to the knowledge on how to set up a great website that’s easy to understand and fun to navigate. In fact, bad websites can turn into bad business, which is the exact opposite of what you want a business to do. So, is your website helping your business? Or is it actually hurting your sales and/or reputation?
Ways that your website is helping your business
There are lots of ways that your website can help your business, including the two below.
·Great web design- Because any great website is designed with the customer or reader in mind, web design can be your greatest friend or your worst enemy. If you have hired a great web design Sydney team, then you have nothing to worry about as your website is built to both attract customers and keep them interested while also pleasing Google.
·Lots of relatable content- If you’re a photography business and your website focuses on your business, location, prices and shows a great portfolio of your recent photographs, then you’re in great shape. That’s because potential clients are able to navigate your website and find out quickly what you’re all about, as well as your photography style. They’ll then be able to easily imagine how their pictures will turn out, making them more likely to book a session with you.
Ways that your website is hurting your business
Believe it or not, there are lots of ways that your website could actually be hurting your business, especially if your business solely relies on your website to attract clients or to sell a product. These include:
·A messy and awkward design- Though this can mean different things to different people due to the wide range of tastes, generally speaking, a messy design involves a website that hosts pages that are hard to navigate and are way too busy to understand. This means that a website that focuses on using as many bright, impactful colors and as many different fonts as possible is less likely to look attractive to readers.
·Too much of a good thing- This may sound like an oxymoron, but this really can happen. That’s because if a website has too much of one thing, such as content that basically says the same thing over and over, your audience could find the website to be too full.
·Small photos in comparison to product description or post content- This may sound like a no brainer, but it is something that lots of websites forget to think of. People love strong imagery and large photos that relate to the rest of the page and add a lot to a website, making it more appealing to its viewers. This is especially true for those who are advertising their photography business.
In the end, you’ll find that a website, though it is supposed to be a great way to help the success of a business doesn’t always work in your favor. However it is extremely important to note that this isn’t because websites like to rebel, but rather because the person or team behind the website’s design didn’t think of the big picture.
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